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☆ Gen Z would rather take a chance on a new app than use 'embarrassing' Instagram if TikTok gets banned
  + stars: | 2024-04-25 | by ( Lindsay Dodgson | ) www.businessinsider.com   time to read: +9 min
AdvertisementAs a potential US TikTok ban looms, Gen Zers are contemplating what app might take its place. A potential TikTok ban loomsThe US Senate passed a bill on Tuesday that could see TikTok removed from app stores. It's unclear if such AI tools would convince Gen Z to scroll on Instagram and use it more often. AdvertisementJaxson Whittle, an older Gen Z, told BI he holds a different opinion. "No hate to them, but I don't think it's the move for Gen Z at the moment."
Persons: Young, —, Zers, Joe Biden, They'd, Gabrielle Yap, Instagram, Josie doesn't, Gen, Hibaq Farah, TikTok, Farah, Tabitha Mae, I'm, I've, Yap, Kat, It's, Sophie Lund, Yates, Hargreaves Lansdown, Jaxson Whittle, TikToker Cassandra Marie, Gen Z, she's Organizations: Service, Senate, Business, Pew Research Center, Meta, Facebook, BBC, YouTube, Gen Locations: TikTok
☆ Instagram is 'testing' new cash bonuses that pay creators to post engaging photos, reels, and more
  + stars: | 2024-04-02 | by ( Sydney Bradley | Dan Whateley | ) www.businessinsider.com   time to read: +3 min
Instagram is offering cash bonuses to creators who post content to the Meta-owned app with new programs. While the company had previously doled out cash to creators who posted engaging videos, this time it's also compensating users for posting photos. Instagram is "testing" a "Spring Bonus," a seasonal program that pays creators for engagement on reels, photo carousels, and single-image photo posts, a Meta spokesperson confirmed to Business Insider. The current Spring Bonus had previous iterations as a "holiday bonus" and "New Year's bonus," and is now only available in the US, Japan, and South Korea. Mike Potter, who runs the Instagram account @grippingfoodwithforce, told BI he was notified about the Spring Bonus on March 29.
Persons: Jackson Weimer, Weimer, Mike Potter, @grippingfoodwithforce, Potter, Adam Mosseri, Mosseri, Instagram, TikTok Organizations: Business, BI, Facebook, Twitter, Street Journal Locations: US, Japan, South Korea, Instagram's
☆ How Instagram is beating TikTok
  + stars: | 2024-03-18 | by ( Sydney Bradley | Dan Whateley | ) www.businessinsider.com   time to read: +2 min
The app far outpaced TikTok in global downloads last year, according to data from market intelligence firm Sensor Tower. Instagram downloads increased by 20% in 2023 compared to the previous year, Sensor Tower estimated. The simplest explanation is that Instagram's short-video product, reels, is pretty much just as good as TikTok at this point. "Instagram already has reels, and it already caters to a broader audience because it has those other social-media features," explained Abe Yousef, a senior insights analyst at Sensor Tower. Both TikTok and Instagram did not respond to a request for comment.
Persons: Instagram isn't, TikTok, Instagram, it's, Abe Yousef, Mark Zuckerberg, Adam Mosseri, Yousef Organizations: Business
☆ Instagram is playing the long game against TikTok, and it's winning
  + stars: | 2024-03-14 | by ( Sydney Bradley | Dan Whateley | ) www.businessinsider.com   time to read: +2 min
The app far outpaced TikTok in global downloads last year, according to data from market intelligence firm Sensor Tower. Instagram downloads increased by 20% in 2023 compared to the previous year, Sensor Tower estimated. The simplest explanation is that Instagram's short-video product, reels, is pretty much just as good as TikTok at this point. And unlike TikTok, it's been careful lately not to shove unpopular features like shoppable videos in users' faces. Both TikTok and Instagram did not respond to a request for comment.
Persons: —, TikTok, Instagram, it's, Abe Yousef, Mark Zuckerberg, Adam Mosseri, Yousef Organizations: Service, Business
☆ A millennial business owner who says TikTok helped him generate $100,000 in sales last year explains why he's taking steps to pivot to YouTube as a backup — but avoiding Instagram and Facebook
  + stars: | 2023-05-04 | by ( Jacob Zinkula | ) www.businessinsider.com   time to read: +8 min
He says a US ban of TikTok could crush his business, but he doesn't want to pivot to Instagram. The majority of his customers find him through TikTok, Spangler said, where he has over 237,000 followers across two accounts. "The immediate impact of a TikTok ban would be a loss of my primary income source." In April, Montana legislators voted in favor of a bill that would ban TikTok within state lines. But ideally, Spangler said, TikTok will avoid a ban and he won't have to rely too much on a pivot to YouTube.
☆ An ex-Instagram staffer is teaching brands and creators how to grow an audience on the app. Here are 4 of her top strategies.
  + stars: | 2023-03-24 | by ( Sydney Bradley | ) www.businessinsider.com   time to read: +7 min
Jackie Candelaria, a former Instagram staffer, is now advising creators and brands. Candelaria is now building a business as an Instagram consultant for brands and creators who want to leverage the app to grow their own businesses and audience. "I don't think that's sustainable. Good reels tell storiesA good reel has to tell a story, Candelaria said. "I think it's just allowing the system kind of recorrect itself and show good content."
☆ Creators are getting whiplash from Instagram's unpredictable changes in how they can make money — and some are leaning away from the platform
  + stars: | 2022-12-02 | by ( Sydney Bradley | ) www.businessinsider.com   time to read: +12 min
Creators said the many changes have left them exhausted, with some leaning away from the platform. Instagram creators are tired. "As we build a suite of creator monetization tools, we're constantly learning and testing remains crucial in understanding what offers the best experience. Whether or not ad-rev share will come to Instagram Reels (as is the case on Facebook), however, has not been announced. Instagram isn't the only social platform making sweeping changes to creator monetization tools, either.
☆ How to grow an audience on social media, according to a former Instagram employee who quit to become a creator
  + stars: | 2022-11-17 | by ( Sydney Bradley | ) www.businessinsider.com   time to read: +3 min
Joy Ofodu, a former Instagram employee, grew an audience of over 100,000 followers in two years. Here are 4 pieces of advice from Ofodu on building a platform and growing an audience on Instagram. Gaining thousands of followers may not be an official benefit of being employed at Instagram — but working in and around social media has its perks. As an early-career marketing manager at Instagram, Joy Ofodu had a small audience of about 5,000 followers in the fall of 2020, according to SocialBlade data. Here are 4 tips from Ofodu for growing an audience on Instagram.
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